The Story: Kafka Granite Introduces Specialty Building Stone
After nearly 40 years in the crushed aggregate industry, Kafka Granite recently announced they would be launching a new line of Specialty Building Stone products. Watch the video below to learn how the story unfolded.
Glenn Kafka, Founder: In 1979, I started in the decomposed granite business. Bought a quarry. 40-acre deposit, and I started bidding road projects and what not. I was moving this rock; it was probably 12 feet in diameter, and I got so far, and it fell back against the blade and it hit it hard, it jarred me, and voila. It glittered. Not quite to this effect, but it did glitter. It had, it had some mica in it, and it was what we call dynamite orange to this day. It sparkled. And I’m like, “wow; It would be awesome if we would crush that and make a decorative aggregate.” So that’s kind of how I had the idea of crushing different colors. Today we have 60 different colors of aggregates, and we collect them from Canada and throughout the U.S.
I did not find this mica-enriched quartzite. I searched for years, looking for aggregates, but this one found me. It sparkles, it glitters. The colors are amazing, are vibrant. It’s just, like, something you’ve never seen before.
The colors. There are so many colors that I haven’t even brought here yet. I’ve never seen anything like this, it was like a red, and a green, and this black, and it just sparkled, and glistened, and it was amazing. And it’s something that nobody else has. It intrigued me.
I said, why don’t we market the glitter stone in a thin stone veneer? That would be something that nobody has. A week later I was up there, and a month later I owned it.
Jason Hestekin, Director of Dimensional Stone Division: So I talked to Glenn 20 years ago about his products, and back then I already knew what was, what was different about what he did. Kafka does things one way, and it’s a top shelf. And part of being Kafka is blazing the trail and setting a new bar.
I’ve worked at a few other quarriers. I’ve been out in the yard, I’ve been in the fabricating end of it, I’ve been in sales. From residential, commercial, agricultural; homes that are bigger than most commercial projects. Just some incredible things that you just to see. You see things because you’ve seen so much. And you’re not afraid of “can you, can’t you,” whatever that looks like. Yes. We can do it; there’s a way. We have proven for a long time we can do a lot of things, and our aggregate industry, we are ready. We are doing everything we can to be a building stone supplier.
Glenn: As far as the quality, we actually have a jump on that because we’re taking a piece of stone that is this large, and we’re trying to make that perfect. What we’ve done in the past was taken that stone and made it into a million little pieces, and had to keep that quality.
Jason: It is so specific. Can you do that in building stone? That’s crazy. Nobody has that type of specification; that type of requirement. And we’re already exceeding that? We got this.
The most exciting part of all of this is, is it isn’t just one product or one specific material, it is a large amount of products that we already have that have an endless amount of opportunity. Something nobody else has. And it’s not one thing, it’s 10, 15, 20, 30, 40 different products that nobody’s never seen. And we’re going to bring all of them to the market.
The launching pad for Kafka’s building stone is our Glitter Series. We will launch with a couple of specific colors, and as we continue to work through that quarry, we will bring other Glitter products to the market. This mica-enriched material is unbelievable, and you have this big “Wow! Holy smokes, I have never seen anything like this before.” It defines what you want to do, which is, nobody else has it so it’s unique, it’s top shelf, it’s the best of the best. We can do all of that with so many other products we already have–that’s the turning point.
So, you can also expect to see our Legacy Series, and that will be a combination of products from many other quarries that we own. And you can expect to see that immediately this year. Those products are things that are not out on the market that nobody else has. We can truly be a one of a kind. We’re creating our own market, and we’re going to lead the way with it.
Glenn: I’m not getting in this business to compete with anybody that’s already in this business. That’s not my goal. My goal is this. To offer something that nobody else has–something that I love. And I want to show the world. With the mindset of quality comes first, and the product can never be good enough, that’s what we hang our hat on, and that’s where we’re focused on in the future.
I believe that we’re barely scratching the surface. The possibilities are endless.
Jason: We’re ready to roll.